The 121^st China Import and Export Fair(Canton Fair) will be unveiled on April 15, 2017 in Guangzhou. To help enterprises receive big orders, Canton Fair has spared no efforts in holding high-profile promotion across the world, and attracting business through offline introductions and online videos. For instance, on the occasion of the 45^th anniversary of the establishment of diplomatic relations between China and Austria, Canton Fair teamed up with China’s embassy and consulates in Austria to hold a promotion meeting in Vienna. At the meeting, Li Jinqi, deputy director and secretary-general of Canton Fair and director of China Foreign Trade Center, invited celebrities of Austrian industrial and commercial circles to attend the 121^st Canton Fair.

 

How can exhibitors find their appropriate purchasers or customers in addition to the presence of quality purchasers? According to news from reporters, in order to improve the efficiency of the exhibitors and help them identify buyers and achieve big orders, Canton Fair E-commerce Co.,Ltd.(E-Canton Fair) will launch an online commercial scenario-based tool Exhibition Express to link exhibitors and purchasers and offer follow-up services.

 

Canton Fair is a real name-based exhibition. When applying for participation, purchasers will fill in their purchase tendency in addition to personal profile. Exhibition Express, based on its targeting function and the exhibitor’s industry classification, will match the purchaser’s tendency with exhibitors’ products, push the information accurately to potential purchasers, lock them during the exhibition and follow up intended purchasers after the exhibition.

 

Moreover, Exhibition Express can measure distance to help exhibitors cover purchasers within a 30m radius and push product information to them. Purchasers can also be led to the exhibitor’s booth for face-to-face talk and more efficient communication through the route planning of the App.

 

Exhibition Express can accurately link exhibitors and purchasers, said E-Canton Fair’s president Li Xiaobing. The App’s realization of information interaction through direction and distance identification not only improves exhibitor’s information exposure and customer hospitality ability but also increases purchaser’s efficiency and saves their efforts for hunting suppliers.

 

Source: Translated from Invest Guangzhou, Feb. 21, 2017