On April 23, the Administration for Industry and Commerce of Guangdong Province convened the news release conference to brief the work after the implementation of the amended Trademark Law. It is learned that Guangdong has been working actively to establish Guangzhou Trademark Registration Agency. Zhu Zejun, director of Guangdong Provincial Administration for Industry and Commerce, will act as the leader of the preparation work leading group to formulate the preparation draft plan. At present the leading group office has been well-staffed. Today China has no dispatched trademark registration agency. This one under preparation in Guangzhou will be the only one under the support of the State Administration for Industry and Commerce. The establishment of the registration agency will help to strengthen protection of the trademark rights and further accelerate construction of the trademark brand of Guangdong.

 

It is learned that in 2012 the State Administration for Industry and Commerce has clarified in the Opinions on Supporting Transformation and Upgrade of Guangdong and Accelerating Construction of Happy Guangdong, “the State Administration for Industry and Commerce will actively apply for approval from the State Commission Office of Public Sectors Reform for the establishment of dispatched trademark agency in Guangzhou.” As a part of the trademark brand strategy of Guangdong, the province has been confirmed by the State Administration for Industry and Commerce for the preparatory works. It is learned that 11 prefecture-level cities and Shunde of Guangdong have worked out policies on implementation of the trademark brand strategy and 19 prefecture-level cities and Shunde have set up trademark support fund or special fundings. Guangzhou, Shenzhen and Foshan have accelerated construction of the trademark strategy implementation model city.

 

It is learned that Guangdong has been a power of trademark and taken a leading place at various trademark indexes. As of the end of 2014, the province has registered 1,314,188 trademarks, or 17.85 percent of the national total, being the first for 20 consecutive years in China. Guangdong has 640 famous well-known trademarks recognized by the State Administration for Industry and Commerce, the first in terms of the quantity in China, and 3,124 effective famous trademarks of Guangdong. It has submitted 598 effective applications to the Madrid international trademark registration system, up 18.89 percent year-on-year, ranking the second place in China.

 

Source: Guangzhou Daily, April 24, 2015