The 2016 Guangzhou International Shopping Festival is going to open at Parc Central on September 29.

 

Different from the previous sessions of the festival, the 2016 Guangzhou International Shopping Festival will be held by adopting the “strategic city alliance” business and trade cooperation mode, under which Guangzhou will cooperate with Auckland, which is the biggest city of New Zealand, and Los Angeles, which is nicknamed the “City of Angels” of the United States, to introduce a variety of resources concerning business, tourism, culture, science and technology and entertainment. From September 29 to October 16, there will be a chance for the citizens of Guangzhou to experience a kind of “Mix and Match” shopping with integrated exotic and Lingnan features.

 

The Guangzhou International Shopping Festival has had a history of five years. Since 2012, Guangzhou has cooperated with Singapore, France, UK and Australia to hold this annual shopping feast.

 

The festival this year will boast integration with elements from Auckland and Los Angeles. It will be held at Grandview Mall and Parc Central. An exhibition of US brands will be held under the cooperation between Grandview Mall and the American Chamber of Commerce in South China, while a “US storm” consisting of US streetscape, movie culture and sports technologies will rise at the Tianhe business cycle.

 

Then, a number of classic architectures, including Hollywood, Golden Gate Bridge and Route 66, will be reproduced at the Grandview Mall North Plaza, and Tesla Motors, which is a global smart luxury car manufacturer, will cooperate with Grandview Mall to set up the biggest and most multifunctional science and technology exhibition area in China and witness the power of science and technology in creating ecological environment and life. In addition, Harley-Davidson Century Culture Exhibition, Adorkable Goats Art Exhibition, Exhibition of Life-Size Star Wars and The Hobbits Characters and other Hollywood video exhibitions as well as International Clowns Parade will be held with strong US features and style. Moreover, there will be an American football experience zone in the Grandview Mall Northwest Plaza, where the citizens may play the sport that is popular throughout the whole United States.

 

Auckland, which is known as the “city of sails”, has profound Maori culture and gorgeous natural landscapes, which attract a great number of tourists every year. Parc Central, which will provide one of the venues to hold the festival, will cooperate with the Auckland Chamber of Commerce to hold the Cultural Festival of New Zealand’s Brands. The traditional Maori culture, the film of The Lord of the Rings and other classic elements will be integrated to create a landscape with unique characteristics of New Zealand for the citizens of Guangzhou to feel the charm of the integration of the primitive and simplified culture and the modern culture.

 

It was learnt that, taking the chance to hold the festival during the National Day “golden week” holiday and the Canton Fair Autumn, a variety of activities themed on books, video publications and food from the United States and New Zealand will be held. The white collar from Tianhe District will attend the 6^th White Collar Cooking Competition; the Tianhe Road Chamber of Commerce will cooperate with Weta Workshop, a five-time winner of the Academy Award for Best Visual Effects, to hold an Exhibition of Achievements in Cooperation in Movie and Television between Guangzhou, Auckland and Los Angeles at Grandview Mall; an activity called “Sonorous Study” will be held at the mall to invite famous scholars to tell anecdotes about the three cities; an art exhibition themed on “Impression of Monet·Traces of Time” and a concert themed on “City of Sky” will be held at Parc Central. Then, there will be a grand feast for shopping, travel, cultural experience and entertainment for the citizens of Guangzhou.

 

Source: Translated from Invest Guangzhou, September 13, 2016